W Hotels Brand Film
The W Hotels brand film captures the essence of their new positioning. The concept hinges on the brand’s passion points: stance, sound, scene, taste, and body with talent cast to personify each passion. They are the “connectors” with their own unique style and immersive world.
We partnered with Good Company and shot at GUM Studios on their huge sound stage with immersive lighting and digital projections. Dynamic camera movements and transitions drive the pace with supporting VO to tell each “connectors” story. Additional GFX to support key messaging was added during post production.
CREATIVE TEAM:
Production Company, Good Company | Director, Gemma Warren | CD, John Jaxheimer | ACD, Irwin Krieger | Copy, Coleman Tekell
Producer, Alicia Kukreja | Props & Styling, Britt McCamey
The "Connectors" personify each brand passion point while their story is revealed through unique tone of voice and immersive worlds.
Still photography was captured on set to maximize production value.
We created an elevated look on a shoestring budget with a studio production using minimal props, dynamic lighting, and digital projections.
