Springhill Suites

Springhill Suites underwent a brand refresh in 2026, shifting its focus toward family leisure travel. We began by updating the visual identity with a cool, vibrant color palette grounded in warm neutrals, then developed a linear graphic inspired by the curved letterforms of the logotype to evoke movement and optimism.

We art directed a lifestyle photoshoot and produced a brand film that brings the family leisure strategy to life. The film illustrates how Springhill Suites makes travel easier, helping families get to the good part of being away faster. Allowing them to decompress from their travel days and making space for connection, families can focus on what matters most: creating memories together.

Together, aspirational photography, an expressive tone of voice, and modern typography create a brand experience designed to uplift and inspire guests—encouraging them to find space, relax, and feel fulfilled, whether traveling for business or leisure.

CREATIVE TEAM:
Production Company, Shine & Polish  |  Photography & Directors, Anais & Dax
CD, Angelo Pournaras  |  ACD, Irwin Krieger  |  Art Director, Sherry Wang |  Copywriter, Mandie Drucker