Marriott Bourbon Campaign
Marriott Hotels elevated their bar experience by training their bartenders to become mixologists, and encouraging guests to take time to sip and savor their favorite bourbon cocktails.
To develop the visual identity for the campaign I leaned into the craft and process of bourbon making as inspiration encouraging guests to visit the bar unwind and take the time to sip and savor their favorite bourbon cocktail.
Deliverables included coasters and bourbon tasting cards at the bar, on-property clings and signage, and in-flight cocktail kit for guests next trip.
Art Direction + Design: Irwin Krieger | Copy: Tricia Mirchandani
Deliverables included coasters and bourbon tasting cards at the bar, on-property clings, posters, and cocktail kit for guests to take with them on their journey.
A social toolkit was also developed with evergreen posts and image assets properties used to promote their bourbon program.
To create even more buzz Marriott hosted a series of “Bourbon Battles” a national cocktail and mixology competition series pitting brand bartenders against local mixologists.
