“We Saved You a Seat”
NCAA Final Four Sweepstakes
Marriott Bonvoy needed a an OOH campaign to drive enrollment in their loyalty platform, promote their NCAA partnership, and 2025 NCAA Women’s basketball Final Four court side sweepstakes.
I pitched the idea of using school mascots who are literally saving fans a seat. The client loved the idea and we moved quickly to assemble a nimble team to photograph mascots court side and create a billboard across from the Amalie Arena in Tampa.
The campaign was a huge success driving enrollment and visibility. And the lucky fans enjoyed the ultimate NCAA fan experience getting access to the locker room and court before the game, and court side seats.
Photography: Grace Rivera | CD: Angelo Pournaras | ACD: Irwin Krieger | Producer: Alicia Kukreja | Copy: Coleman Tekell
Additional OOH placements were at Tampa airport and other travel hubs across the U.S.
Lucky fans enjoyed the ultimate NCAA fan experience getting exclusive access before the games, and court side seats during the game.
