Mercedes AMG-Petronas Partnership Campaign

Mercedes AMG-Petronas
Partnership Campaign

Marriott Bonvoy wanted to promote their renewed partnership with Mercedes-AMG Petronas on their social channels and during F1 race weekend in Las Vegas. I helped concept, art direct, and script the ultimate Marriott Bonvoy experience featuring team driver, George Russell and F1 fan riding in a vintage Mercedes convertible in the south of France. The concept cleverly ties together aspirational travel, consumer passions, and unforgettable moments only Marriott Bonvoy can provide.

CREATIVE TEAM:
Production Company, Shoot Europe  |  Motion, Beatriz Sastre  |  Photography, Anne Menke
CD, John Jaxheimer  |  ACD, Irwin Krieger  |  Producer, Marc Walsh  |  Stylist, Thomas Turian

To launch the campaign we created a reel featuring George Russell driving a vintage 300SL convertible along the cote d'azur.

Stills were captured during the production and used to create OOH on the Las Vegas strip during the race. The OOH was also at the Las Vegas airport and other travel hubs across the U.S.

Mercedes AMG-PetronasPartnership Campaign

To launch the campaign we created a reel featuring George Russell driving a vintage 300SL convertible along the cote d'azur.

Stills were captured during the production and used to create OOH on the Las Vegas strip during the race. The OOH was also at the Las Vegas airport and other travel hubs across the U.S.

Mercedes AMG-Petronas
Partnership Campaign