Marriott M Club Branding & Campaign
The M Club is not just a lounge. It’s an exclusive space where guests cultivate new ideas. First a brand identity, logo, and signage were developed. To support the product launch several architectural shoots were completed highlighting the M Club’s modern design and premium F&B offerings.
Then we partnered with production house Mod Op to produce a video, artfully illustrating how the M Club transitions from day to night all while delivering on Marriott Hotel’s brand promise of “Inspiring Brilliance.”
CREATIVE TEAM:
Production Company, Mod Op | ACD, Hyun-Soo Ko | AD, Irwin KriegerThe brand logo combines the Marriott Hotels glyph with clean typography, housed in modern square container.
The closed shape alludes to exclusitivity and easily translates into bespoke M Club signage.
The film was cut down into 3 different :15s reels for social. Each reel focused on different M Club benefits and experiences.
