JW Marriott Brand Refresh
Photography & Film

As lead art director during JW Marriott’s brand evolution, I had the opportunity to influence design for many of their key touch points. I helped refine the logo, update the brand guidelines, and refine the color palette, typography and on-property collateral.

I also directed a brand lifestyle photo and video shoot supporting their strategy of warmth, mindfulness, togetherness, and nourishment. Photography by Sidney Bensimon.

CREATIVE TEAM:
Photography, Sidney Bensimon  |  Motion, Khalid Armstrong  |  ACD, Hyun-Soo Ko  |  AD, Irwin Krieger  |  Producer, Marc Walsh  |  Stylist,