Fairfield NCAA Campaign — Irwin Krieger

Fairfield NCAA Campaign
“Home Field Advantage”

At Fairfield, NCAA fans have an edge on the competition with locations close to most universities—you can stick to your game day routine on the road, weather its’ a morning workout, sleeping in, a fresh hot breakfast or all the above. NCAA fans have the “Home Field Advantage” with modern amenities and the promise of an uncomplicated stay. To bring this message home I helped concept, art direct, and script a :30s TV spot that captivated fans with game day swagger, dynamic transitions, NIL talent, school mascots, and clever “trick shots” where everything just works.

CREATIVE TEAM:
Production Company, Reverse  |  Director, Romain Quirot  |  Photography, Jeff Vallee
CD, Angelo Pournaras  |  ACD, Irwin Krieger  |  Producer, James Chang  |  Editor, Jon Echeveste  |  Copy, Coleman Tekell

Fairfield NCAA Campaign
“Home Field Advantage”

Campaign deliverables included paid social, animated banners, streaming TV placements, and :15 second cut downs to promote partner universities.

Stills were captured on set and used for banner ads, organic social, and a wider OOH Campaign at major airports across the U.S.

Fairfield NCAA Campaign“Home Field Advantage”

Campaign deliverables included paid social, animated banners, streaming TV placements, and :15 second cut downs to promote partner universities.

Stills were captured on set and used for banner ads, organic social, and a wider OOH Campaign at major airports across the U.S.

Fairfield NCAA Campaign
“Home Field Advantage”